Why the market isn't working

Did you ever think that Justin Bieber would team up with Jaden Smith? That's ok, no one with half a brain did either. If you didn't hear this song and are curious, I would advise you not to, it is a horrible attempt at a cover of Frank Ocean's song. This song in the movie world would go straight to DVD.

Unfortunately, you would have to admit that Justin Bieber is a very successful musician in his own right and has built up a fortune. Jaden Smith on the other hand, has not, living off his father's success, he has no musical talent, some would argue 'any talent' to warrant him as a recording artist. A song like this for any musician would cripple their career, but this is where some artists flourish.

Justin Bieber's music appeals to a niche market, namely teenage girls who 'are obsessed' and 'in love' with him, yet his popularity has soared seeing him 'earn' a comedy central roast. Ultimately, it does not matter the quality or type of music that he produces, these teenage girls will flock to their stores with their parents money and buy his music. It is a flawed system that is driven purely by lust and does not operate in the same spectrum. You won't see teenage boys go out and by the latest Katy Perry CD because they think she is good looking. Unfortunately, mainstream media will always play his latest hits, promote him as an artist because for them, he brings a large audience and more revenue.