Many artist these days are taking the route of going the extra mile and starting to create short films. Lady Gaga is a prime example. Her song G.U.Y is a short film about modern age feminism.
Artists use short films to get across their view on political and non political subjects. Its a way for artists to bring awareness about issues that they hold dear to them or are very passionate about. Some people feel it's a cry for help and artists only do it as a publicity stunt, where others believe they are trying to bring into light major issues in society to date.
Personally I believe that artists should be able to express themselves and beliefs through music freely without being scrutinised for it. And i think it is a fantastic way for these social issues to be brought up in a more positive and enlightening way, without people having to have views forced upon them.
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